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Kim Seong Hoon, General Manager of Digital Content at CINE21, has been working as a film journalist since 2008, delving deeply into various issues within the Korean film industry.

Since 2022, he has led the Digital Content Division, overseeing the planning and production of diverse projects including branded content, Masters Talk, Talk Room, social media campaigns, web-based reports, and investigative digital journalism.

During his years as a reporter - when the Korean film industry was experiencing rapid quantitative growth - he focused primarily on covering film industry trends and policy-related topics.

Today, his interests lie in developing and expanding on and offline content that bridges audiences with cinema, exploring new business models for film-based media.

He is also the author of Architects of Light: Recording the Cinematographers Hong Kyung-pyo and Chung Chung-hoon, a book that offers an in-depth look into the artistic worlds of two of Korea’s most renowned cinematographers.

At G-CON 2025, he will host a conversation with Director Byun Sung-hyun, shedding light on the narrative craftsmanship and directorial aesthetics of Good News.

Telling the Story of Our Times through Black Comedy - The Narrative of Director Byun Sung-hyun

Director Byun Sung-hyun, whose film Good News topped Netflix Korea’s content rankings, shares his creative methodology for crafting emotionally resonant and thought-provoking works with professionals from the game industry.

Exploring his distinctive narrative style that interweaves fact and fiction to deliver sharp social satire, Byun delves into his signature techniques of nonlinear structure and conflict-driven aesthetics found in works such as The Merciless, Kingmaker, and Kill Boksoon.

From practical storytelling insights for creators to the potential of expanding IP across media, this session unpacks how Byun transforms cynicism toward society into unpredictable freshness - offering a unique creative perspective on how to tell the story of our times.